Nicole Hines
Growth & product marketing leader with over 15 years of experience across CPG and healthcare.
Director of Growth & Product Marketing | Driving Pipeline & Revenue Growth
Strategic, data-driven growth & product marketing leader with 15+ years of experience driving demand generation, pipeline acceleration, and revenue growth, including 9 years focused on healthcare and SaaS. Extensive experience in B2B, B2B2C & D2C. Proven track record in developing, executing, and optimizing growth and product marketing strategies and integrated multi-channel campaigns, including email, paid media, SEM, SEO, paid social, content, and ABM, that generate high-quality leads, marketing-qualified accounts, and measurable pipeline impact.
Highly experienced in partnering with Sales, Product, Finance, Creative/Content, and Customer Success teams to align go-to-market strategies, improve lead-to-opportunity conversion, and forecast against revenue targets. Recognized for translating market insights into scalable growth initiatives, elevating brand presence, and delivering consistent ROI through analytics-driven decision-making, funnel optimization, and close collaboration with sales.
"Nicole, you have completely transformed our direct marketing efforts. You’ve built an effective team, dove into quantitative and qualitative data, revamped channels, creative, and messaging. You've led all B2B and sales enablement - Your hard work and leadership have truly had a massive impact!"
Integrated Brand & Product Strategy
Customer Insights, Instincts & Segmentation
Integrated Brand & Product Strategy
Shapes cohesive narratives that connect brand positioning, product value, and business growth—ensuring unified market presence and strategic clarity.
Go-To-Market and Growth Leadership
Customer Insights, Instincts & Segmentation
Integrated Brand & Product Strategy
Leads end-to-end GTM strategy across B2B and B2C segments, driving pipeline, acquisition, adoption, and retention through data-driven, cross-functional execution.
Customer Insights, Instincts & Segmentation
Customer Insights, Instincts & Segmentation
Full Funnel & Lifecycle Channel Optimization
Transforms market research and analytics into actionable audience strategies—powering personalization, targeting, and differentiated customer experiences.
Full Funnel & Lifecycle Channel Optimization
Full Funnel & Lifecycle Channel Optimization
Full Funnel & Lifecycle Channel Optimization
Orchestrates awareness, demand, and retention programs to deliver measurable performance and long-term customer value.
Revenue, Analytics & Business Impact
Full Funnel & Lifecycle Channel Optimization
Revenue, Analytics & Business Impact
Implements advanced measurement frameworks to link marketing investment to revenue outcomes, inform strategic decisions, and maximize ROI.
Leadership, Culture, Innovation
Full Funnel & Lifecycle Channel Optimization
Revenue, Analytics & Business Impact
Builds and inspires high-performing teams, fosters collaboration across marketing, product, and sales, and drives creative innovation through emerging channels and storytelling.
"Nicole is different! She is incredibly passionate about the business, and people across the organization. She dives in, asks tough questions and brings ideas that drive the business forward. In meetings, Nicole brings a smile to their face and makes the meeting better. She is a light!"
Marketing Strategy
Audience Research
Qualitative and quantitative research, including audience segmentation and personas, shaping targeting, channel strategies, and messaging.
Competitive & Market Analysis
Competitive and market analysis to shape marketing strategies and GTM planning.
"Nicole is an outstanding leader who empowers her team to be creative and make impactful decisions that drive the business forward. Her leadership style fosters innovation, collaboration, and success at every level.”
Get in Touch
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.