Nicole Hines
AI-savvy and customer-obsessed marketing leader with over 15 years of experience across CPG and healthcare.
Turning Complex Health Challenges Into Growth-Driving Stories
Audience-first strategic marketing leader with 15+ years of experience driving growth across B2B, B2B2C, and D2C. With a Master of Public Health, I’m uniquely positioned to translate complex clinical and population health concepts into compelling stories that move everyday buyers to action. I’ve built and led high-performing teams in regulated environments, pairing data, insight, and narrative to accelerate adoption, revenue, and measurable outcomes. As an AI power-user, I use modern tools as a force multiplier—moving faster, scaling smarter, and turning strategy into sustained growth.
"Nicole, you have completely transformed our direct marketing efforts. You’ve built an effective team, dove into quantitative and qualitative data, revamped channels, creative, and messaging. You've led all B2B and sales enablement - Your hard work and leadership have truly had a massive impact!"
Integrated Brand & Product Strategy
Customer Insights, Instincts & Segmentation
Integrated Brand & Product Strategy
Shapes cohesive narratives that connect brand positioning, product value, and business growth—ensuring unified market presence and strategic clarity.
Go-To-Market and Growth Leadership
Customer Insights, Instincts & Segmentation
Integrated Brand & Product Strategy
Leads end-to-end GTM strategy across B2B and B2C segments, driving acquisition, adoption, and retention through data-driven, cross-functional execution.
Customer Insights, Instincts & Segmentation
Customer Insights, Instincts & Segmentation
Full Funnel & Lifecycle Channel Optimization
Transforms market research and analytics into actionable audience strategies—powering personalization, targeting, and differentiated customer experiences.
Full Funnel & Lifecycle Channel Optimization
Full Funnel & Lifecycle Channel Optimization
Full Funnel & Lifecycle Channel Optimization
Orchestrates awareness, demand, and retention programs to deliver measurable performance and long-term customer value.
Revenue, Analytics & Business Impact
Full Funnel & Lifecycle Channel Optimization
Revenue, Analytics & Business Impact
Implements advanced measurement frameworks to link marketing investment to revenue outcomes, inform strategic decisions, and maximize ROI.
Leadership, Culture, Innovation
Full Funnel & Lifecycle Channel Optimization
Revenue, Analytics & Business Impact
Builds and inspires high-performing teams, fosters collaboration across marketing, product, and sales, and drives creative innovation through emerging channels and storytelling.
"Nicole is different! She is incredibly passionate about the business, and people across the organization. She dives in, asks tough questions and brings ideas that drive the business forward. In meetings, Nicole brings a smile to their face and makes the meeting better. She is a light!"
Marketing Strategy
Audience Research
Qualitative and quantitative research, including audience segmentation and personas, shaping targeting, channel strategies, and messaging.
Competitive & Market Analysis
Competitive and market analysis to shape marketing strategies and GTM planning.
"Nicole is an outstanding leader who empowers her team to be creative and make impactful decisions that drive the business forward. Her leadership style fosters innovation, collaboration, and success at every level.”
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