Nicole Hines
Data-driven, customer-obsessed marketing leader with over 15 years of experience spanning CPG and healthcare.
"Nicole, you have completely transformed our direct marketing efforts. You’ve built an effective team, dove into quantitative and qualitative data, revamped channels, creative, and messaging. You've led all B2B and sales enablement - Your hard work and leadership have truly had a massive impact!"
Integrated Brand & Product Strategy
Customer Insights, Instincts & Segmentation
Integrated Brand & Product Strategy
Shapes cohesive narratives that connect brand positioning, product value, and business growth—ensuring unified market presence and strategic clarity.
Go-To-Market and Growth Leadership
Customer Insights, Instincts & Segmentation
Integrated Brand & Product Strategy
Leads end-to-end GTM strategy across B2B and B2C segments, driving acquisition, adoption, and retention through data-driven, cross-functional execution.
Customer Insights, Instincts & Segmentation
Customer Insights, Instincts & Segmentation
Full Funnel & Lifecycle Channel Optimization
Transforms market research and analytics into actionable audience strategies—powering personalization, targeting, and differentiated customer experiences.
Full Funnel & Lifecycle Channel Optimization
Full Funnel & Lifecycle Channel Optimization
Full Funnel & Lifecycle Channel Optimization
Orchestrates awareness, demand, and retention programs to deliver measurable performance and long-term customer value.
Revenue, Analytics & Business Impact
Full Funnel & Lifecycle Channel Optimization
Revenue, Analytics & Business Impact
Implements advanced measurement frameworks to link marketing investment to revenue outcomes, inform strategic decisions, and maximize ROI.
Leadership, Culture, Innovation
Full Funnel & Lifecycle Channel Optimization
Revenue, Analytics & Business Impact
Builds and inspires high-performing teams, fosters collaboration across marketing, product, and sales, and drives creative innovation through emerging channels and storytelling.
"Nicole is different! She is incredibly passionate about the business, and people across the organization. She dives in, asks tough questions and brings ideas that drive the business forward. In meetings, Nicole brings a smile to their face and makes the meeting better. She is a light!"
Marketing Strategy
Audience Research
Qualitative and quantitative research, including audience segmentation and personas, shaping targeting, channel strategies, and messaging.
Competitive & Market Analysis
Competitive and market analysis to shape marketing strategies and GTM planning.
"Nicole is an outstanding leader who empowers her team to be creative and make impactful decisions that drive the business forward. Her leadership style fosters innovation, collaboration, and success at every level.”
B2B Videos and sales enablement
Open Enrollment Period, IFP <65 Audience
Open Enrollment is here Nov 1 - Jan 15.
Introducing Iris by eHealth
Like an iris, everyone's health insurance needs are unique. Iris by eHealth is a full service ICHRA solution.
Iris by eHealth Customer Experience
Follow along as ICHRA member, Grace, selects her health insurance plan on eHealth's marketplace.
"Nicole is a consumer marketer to her core. She is a champion of the consumer perspective – who is our target consumer and what can we learn about them - understanding their top pain points and positioning our offerings as a solution to those pain points to maximize engagement with our campaigns."
b2b tradeshow materials, campaigns and booth examples
"Nicole is very passionate and organized with her projects and ensures timely deliverables. She keeps projects moving, includes the right parties, holds people accountable and pushes for additional insights. She's a superb example junior team members, peers and leaders alike."
b2C campaigns
"Nicole - Bravo for the work you’ve done leading our team this year. I appreciate the work you put in to elevate and push us (in the right ways), and build a culture of safety, openness, honesty, perseverance, and hard work. You make it worthwhile. Your leadership is the lighthouse in the storm.”
Get in Touch
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.